CRM Analyst

A Customer Relationship Management (CRM) Analyst will work with data teams to understand customer behaviour and monitor customer interactions with the business. They will manage how and when businesses get in touch with customers based on data about previous interactions with the company.
Earning potential
Average £33,000*
*based on national average base pay per year, data from
Useful skills
  • Logical thinker
  • Organised
  • An eye for detail
  • Programmer
Useful qualifications and training routes
  • Excel skills
  • SQL programming skills
What types of businesses could
you work for?

Companies who have regular contact with customers and may want to resell other products to them based on their last purchase.

Key industries include retail, media, tourism, financial services and charitable organisations.

To find out more about careers visit