SEO Specialist

A Search Engine Optimisation (SEO) Specialist aims to get new customers by making sure their business appears at the top of search engine results. This is a form of online marketing which is often used to increase sales for a business. It is sometimes called PPC (Pay Per Click) and PPC Specialists focus on getting new customers from paid advertisements.
Earning potential
Average £30,000* entry level
*based on Leeds area average base pay per year, data from
Useful skills
  • Good sales person
  • Search engine expert
  • Strong planning skills
  • Logical thinker
Useful qualifications and training routes
  • Online marketing
  • Website and Google analytics
  • Programming skills including HTML, Java and PHP
What types of businesses could
you work for?

Online companies looking to grow their customer base. These are usually companies who buy and sell products or services online.

Key industries include retail, financial services, tourism, media, utilities and marketing including marketing agencies.

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